Welcome to my 10-part online series About Blogging : An Introduction for Teachers. It is based on the course I created and delivered in 2014 and includes the notes and resources I made available to the course attendees. Twice a month I post a section of the course on the web site. At the end of the course, I will make available the PowerPoint presentation including the notes used and various resources for members of the Tech Teachers web site.
Part 4 : Content, Keywords and Search Engine Optimisation (SEO)
Some people tend to think that, when they create their blog, suddenly the whole world just pitch up and start reading it! Well, that’s not really true….at all.
What you type, how often you type, the relevance and credibility of your content are important factors in determining a successful blog that will persuade others to come back and read your posts. BUT it’s the search engines that you should worry about and times have changed since simple little ‘meta-tags’ used to do the trick. Nowadays, search engines are all about link-tracking, page ranks and quality meaningful content.