User engagement is an assessment of an individual’s response to some type of offering, such as a product, a service or a website. A website user, for example, might click links, comment, download documents and watch videos, among other possibilities.
User engagement has two components:
1. Do users enjoy the experience when they are on-site?
2. Does the site do something after users have left to keep them coming back?
An individual’s degree of engagement may be determined directly through interaction or may be assessed through observation of the user’s behaviours.
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